Belgians warm to wellness
Over 4,300 businesses were active in the wellness industry by the end of last year. The figure is up 26% compared with 2010.
Somewhat optimistically the small businesses organisation notes: "Today practically everybody visits a spa, a sauna or a solarium. A decade ago this was still a rather exclusive activity."
"In today's society where everything is a rush, where you can be reached all the time on your smartphone, visiting a wellness centre or a sauna is a rare moment of peace during which you cannot be contacted. Clever businesspeople have jumped on the wellness bandwagon because they realise there is a hole in the market."
The union does sound a warning: people starting a wellness venue today will have to be creative and offer something original as there are already so many different versions on offer.